Bouhachem.shop is a boutique honey store offering premium, organic honey from local farms. Despite having a high-quality product, Bouhachem.shop struggled to reach a wider online audience and convert visitors into paying customers. Their primary goal was to expand their customer base while maintaining a strong brand identity that emphasized authenticity and organic sourcing.
The Challenge
Bouhachem.shop faced several challenges before partnering with YesWelcome:
- Low online visibility: The website had little organic traffic and was difficult to find via search engines.
- Ineffective online marketing: Minimal presence on social media platforms, with few followers and low engagement.
- Low conversion rates: Website visitors weren’t converting into customers, and the e-commerce setup wasn’t optimized for a smooth shopping experience.
- Brand awareness: Bouhachem.shop struggled to differentiate itself in a crowded marketplace, especially with larger honey retailers dominating search results.
The Solution
YesWelcome designed and executed a comprehensive digital marketing strategy focused on three key areas: SEO, social media engagement, and e-commerce optimization.
SEO Optimization:
- We conducted a full audit of the Bouhachem.shop website, identifying weak spots in their on-page SEO.
- Implemented keyword research targeting specific terms related to organic and locally-sourced honey.
- Optimized product pages with compelling descriptions, high-quality images, and improved metadata to rank higher on search engines.
Social Media Campaign:
- Developed an engaging content strategy highlighting the story behind the honey, the local farms, and the health benefits of organic honey.
- Ran targeted Instagram and Facebook ad campaigns focusing on nature-conscious customers and food enthusiasts.
- Created a series of educational and visually appealing posts, reels, and stories to increase social media engagement and follower growth.
E-commerce Enhancements:
- Improved website navigation and mobile responsiveness, ensuring a seamless shopping experience.
- Integrated an abandoned cart email campaign, encouraging customers to complete their purchases with personalized offers.
- Implemented customer reviews and testimonials on product pages to build trust and authenticity.
The Process
The YesWelcome team worked closely with Bouhachem.shop to ensure that their brand’s core values—organic, authentic, and local—were at the forefront of all marketing efforts. We engaged in regular feedback sessions with the client to ensure all content and campaigns aligned with their vision.
- Month 1-2: Focused on SEO and e-commerce platform upgrades, with social media content planning.
- Month 3-4: Launched social media campaigns and SEO content, monitored engagement, and started paid ads.
- Month 5-6: Optimized campaigns based on analytics, boosted ad spending for high-performing content, and launched the email retargeting strategy.
The Results
Within six months of partnering with YesWelcome, Bouhachem.shop saw significant growth in both their online presence and sales.
- Website traffic increased by 250%, with a marked improvement in organic search rankings.
- E-commerce conversion rates improved by 30%, leading to a 40% increase in monthly revenue.
- Social media followers grew by 300%, with a highly engaged audience interacting with posts, reels, and stories.
- Return on ad spend (ROAS) hit 5:1, with highly targeted paid ads performing well across social platforms.
- Abandoned cart recoveries led to an additional 15% in monthly sales, thanks to personalized follow-up campaigns.